This year hasn’t been kind to anyone, but none more so for the renowned video game company Ubisoft.
Earlier this year, the high profiled company came under fire for its repulsive business practices in the work environment and game content. With various allegations of sexual assault, harassment, and mistreatment at Ubisoft and the apparent sexism culture deliberately getting forced upon the Assassin’s Creed franchise, it was a real eye-opener to everyone.
Eventually, it forced the hand of the company to take drastic measures of conducting further investigations into these matters. It resulted in resignations and as well as the firing of some high profiled employees who held significant power.
Even the CEO of Ubisoft came out publicly to apologize for the companies’ faults.
The Women of Ubisoft Assassin’s Creed.
With the release of Assassin’s Creed Valhalla approaching fast in a month or so, the company decided to create a short reel, that showed off all the previous assassins who came before while in combat wielding the infamous hidden blade.
It got uploaded on Assassins Creed UK Twitter account, and that should have been the end of it, with everyone appreciating the effort made and enjoying the content provided but when has anything ever been that simple?
As soon as the video went up, many were quick to point out that the clip contained none of the female protagonists of Assassin’s Creed, literally not even one.
Even if you were to argue that they were going for the focus of the main games’ protagonists, then it becomes even more absurd. The fact that they chose to show only Jacob Frye from Assassin’s Creed Syndicate, despite Evie Frye also being a prominent protagonist beside him is just unbelievable.
Soon after, another edited video got uploaded to the twitter account, that included the women of Ubisoft Assassin’s Creed along with an apology for missing out on some of the great assassins from the franchise.
The company has its work cut out for itself if mistakes like these are still happening despite everything so far. It’s going to be such a hectic day at work for the person that approved on that video reel in the first place.