We were invited to a Canon media lunch held at the Korean-Japanese restaurant, Akira Back. As soon as we walked in, I spotted fellow guests hanging around a long table of Canon products with a moving toy train set in the middle. Upon closer look, I realised that it was Doraemon riding on the train! The track is actually surrounding three cameras, each with an attached Doraemon camera strap. And next to them are limited edition Doraemon bags. Interesting!
Turns out, Canon has officially partnered with the iconic anime character as a symbol for their big launch today. This was revealed during the presentation by Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore. He spoke about how Doraemon’s time machine is like a Canon product, be it camera or printer, because it allows users to capture moments that can be revisited again and again. Nice!
With this exclusive collaboration, customers who buy the EOS M6 Mark II, EOS M50 or EOS M100 will be able to redeem the premium Doraemon bag worth $159 and camera strap worth $89 from October onwards.
And for those purchasing selected PowerShot G series cameras (G1X Mark III, G3X, G5X Mark II, G7X Mark III, G7X Mark II or G9X Mark II) from 5 September onwards, they can also get their hands on the exclusive Doraemon bag worth $109 and wrist strap worth $50 from Canon’s Customer Care Centre.
Canon EOS M6 Mark II
The Canon EOS M6 Mark II is one of the products launched today and the latest addition to the EOS M series of mirrorless interchangeable-lens camera. It’s lightweight and compact with new and improved features such as the option to film 4K videos without cropping. It also comes in two colours: black and silver.
Other features include its low-light focusing limit of EV-5, 30 fps continuous shooting in RAW burst mode and the optional Electronic Viewfinder EVF-DC2 where you can check on image framing and adjust picture settings using the Touch and Drag AF while keeping your eye on the viewfinder.
Teoh explained that this is in response to the growing popularity of videography and vlogging. “The EOS M6 Mark II comes with top-of-the-line functions that enable users to expound on their creativity and explore limitless filming possibilities.”
With that in mind, the camera also enables you to upload photos and videos directly to your social media without needing a computer. For 4K videos, they will be automatically compressed to Full HD before you transfer them.
Pricing and availability
The EOS M6 Mark II will be available at the end of September.
EOS M6 Mark II Body: $1,249
EOS M6 Mark II with EF-M15-45mm f/3.5-6.3 IS STM: $1,409
EOS M6 Mark II with EF-M18-150mm f/3.5-6.3 IS STM: $1,849
Besides that, Canon also introduced the other products on display. There’s the EOS 90D that uses the advanced DIGIC 8 imaging technology and two lenses (RF24-70mm f/2.8L IS USM & RF15-35mm f/2.8L IS USM) which are Canon’s first to have Image Stabilisation (IS) in their respective focal ranges and with the constant aperture of f/2.8.
And there’s also the four home printers that come in different colours. The PIXMA E3370 (red and black) focuses on faster printing whereas the PIXMA TS8370 (red, white and black), TS6370 (navy blue) and TS5370 (Millennial Pink, Brilliant Green, and Black) are for productivity and are now equipped with iron-on capabilities suitable for both light and dark fabrics. Custom t-shirts, anyone?
Here’s today’s full product launch line-up (with pricing and availability):
– EOS M6 Mark II (from $1,249 — end of September)
– EOS 90D (from $1,799 — TBA)
– RF24-70mm f/2.8L IS USM (TBA)
– RF15-35mm f/2.8L IS USM (TBA)
Printers (available from mid September)
– PIXMA TS8370 ($299), TS6370 ($239) and TS5370 ($169)
– PIXMA Ink Efficient E3370 ($149)