Google CEO, Sundar Pichai, has recently given his opinion of Google’s new up and coming cloud-gaming platform, Stadia. In a gist, he said that those who have experienced using the system/setup “completely wins people over” and their engineers are committed to “bringing it all together” (i.e. building a great product).
You can view their full Audio dialogue with the investors here.
“I think we see genuine excitement because, I think, they see the opportunity for a shift, a point of inflection, but they realized the technical challenge of pulling something like this off. And so, but once they get their hands on with the technology and then they see the experience, I think, completely wins people over.Audio Transcript, Google Q1 earnings call via Wccftech
And so we are having conversations across the Board and I think people are definitely engaging in a very committed way and they are investing in it and so it’s up to us to bring it all together and have a compelling service later this year and that’s what the team has had done working on.
But I think they want to see our commitment, which is what we demonstrate and they are working hard to make the investments on their side. And so it’s a big joint effort and it’s working well.”
While I won’t thread too much ground on what I think about Stadia as I’ve covered it in another article, it seems to me that the management at Google has high hopes that stadia would do well especially in the developer space.
It is interesting to note Google’s strategy in this case as their key focus is on convincing developers themselves to come aboard this platform; We would likely be seeing some sort of partnership or exclusivity deal in this case much like the Epic Store to convince people to try out their platform.
However, it seems to me that Google have mis-stepped in their judgement as I believe that it is actually the consumers that need convincing. If the past is to be taken into consideration, consider the internet backlash that Microsoft got from trying to make their Xbox one console “online only” which they quickly back paddled away from.
I foresee the same thing happening with Google if Google is not carefully threading their plans. Least we forget what happened below.
The estimated launch date of the service is still pitted on the second half of this year in the North American/Western European region while other regions are still to be announced. We expect some more info to come in the months ahead, possibly at E3, where Google, Microsoft and Amazon are set to fight it out in the cloud-gaming space.