TC Acoustic opens its first Sonos flagship store in Singapore, also a first in Southeast Asia. Located at the third level of the iconic Wheelock Place (#03-10) right in the heart of Orchard Road, the Sonos Flagship store by TC acoustic is a retail space carefully designed to showcase the best-in-class Sonos listening experience at home.

Drawing on the comforts of a home, the new Sonos Flagship Store features three areas – the Multi-Room Zone, Spatial Audio Experience Wall and a Private Listening Room that showcase the standout features of a Sonos home system.

The Multi-Room Zone is designed to resemble how Sonos can be integrated in people’s homes, with areas that simulate a kitchen, a living room and a bedroom. WIth multi-room audio, you can hear the same music in multiple rooms at the same time.

The Spatial Audio Experience Wall features Sonos’s latest product and sound technology and is designed for customers to discover and hear how spatial listening, an immersive sound experience, is like.

The Private Listening Room features the ultimate Sonos home theatre dual sub set-up for all Sonos fans or movie enthusiasts who want to bring a cinema-like experience into their homes. For tech enthusiasts, the private listening room is also a smart home set-up.

Homeowners who are serious about setting up a great acoustic environment for movies or music in their home can bring along their floor plan to the store and get a one-on-one personalised consultation with their audio specialist.

“From our first showroom at The Adelphi since 1966, the new Sonos Flagship Store allows for a
more central location for customers to discover, experience and shop for Sonos.” said Christian
Honegger, CEO of TC Acoustic. “This store is designed to replicate the home environment and
coupled with our renowned TC customer service, allows customers to discover how to bring
great sound into their home. After all, music makes a house a home.”

The new Sonos Flagship Store by TC Acoustic will showcase Sonos’s full line-up of product offerings – from the all-in-one speakers such as the Sonos Era 100 and Era 300, the home theatre products such as the Sonos Arc, Sonos Beam and Sonos Sub, to Sonos in-ceiling speakers and Sonos-compatible mounting accessories for an alternative audio system set-up in your home.

Apart from Sonos, the store also houses other distinctive brands such as Bowers & Wilkins, Marshall and Klipsch, showcasing their widest range of speakers from soundbars to smart room speakers and accessories. TC Acoustic’s two other stores are located at The Adelphi and Hafary Centre at Eunos.

With close to 4,000 5-Star Google Reviews under their belt, TC Acoustic was also ranked first in Singapore’s best customer service survey by The Straits Times two years in a row (2022 & 2023).


In celebration of Sonos flagship store’s grand opening, TC Acoustic will be giving away a Sonos home kit (a room spray and a candle) to the first 100 customers who make a purchase at the newly launched store. They will also be hosting a number of fun workshops and events for their fans such as Sonos Hacks in the coming months.


For more information, please visit tcacoustic.asia or follow along with @tcacoustic.

Sky's The Technovore's International Man of Mystery. He travels the world, enjoying the high life but still finds the time to write!