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If the television looks spectacular but still sounds like everyone is speaking through a biscuit tin, Sonos has a few suggestions—and a sale to accompany them.
TC Acoustic, Sonos’ authorised distributor in Singapore, is bringing the brand to Lazada’s Super Brand Day on 9 November 2026. The 24-hour event promises savings of up to 40% through exclusive platform vouchers, alongside home theatre bundles available only that day. An in-store upgrade programme and Wheelock Place pop-up round out the campaign.
Super Brand Day gets ahead of 11.11.
The 9 November event gives shoppers an early start on Sonos’ 11.11 promotions, with the campaign spotlighting the Beam Ultra, Ace Ultra and Sonos Play. The wider selection includes products such as the Arc Ultra soundbar and Era 100 and Era 300 speakers.
After Super Brand Day, participating promotions continue during Lazada’s 11.11 campaign, running from 10 November at 8pm through 13 November. The exclusive home theatre bundles, however, are restricted to 9 November.
The distinction matters: the headline 40% saving is a maximum across the campaign, not a blanket discount on every product. Final prices also depend on the applicable platform vouchers.
Two exclusive bundles for a bigger night in.
Sonos’ Super Brand Day exclusives pair its soundbars with additional speakers and subwoofers, offering a more substantial upgrade than replacing the television’s built-in audio alone.
| Super Brand Day exclusive bundle | Recommended retail price | Price with vouchers | Advertised discount |
|---|---|---|---|
| Beam Ultra + Sub Mini + 1 Play | S$2,717 | S$2,194 | 19% |
| Arc Ultra + Sub 4 + 2 Era 300 + 1 Play | S$5,695 | S$4,454 | 22% |
Both bundle prices apply on 9 November with the relevant vouchers. The Beam Ultra package saves S$523 against its listed RRP, while the larger Arc Ultra package cuts S$1,241.
Neither is an impulse purchase in the “accidentally added a charging cable” category. They are aimed at buyers planning a more extensive home-audio setup—and willing to give it a corresponding portion of the budget.
Existing Sonos owners get an upgrade option.
From 9 to 15 November, TC Acoustic is also running a Sonos Upgrade Programme for owners of Sonos Ace headphones and Sonos Beam soundbars.
Eligible owners can receive vouchers worth up to S$350 towards selected products and bundles. The programme is available only at the Wheelock Place ground-floor pop-up and the Sonos Flagship Store on Level 3.
The announcement does not specify the complete eligibility requirements or whether surrendering an existing device is necessary. Owners should confirm the terms before assuming the maximum voucher applies to their purchase.
Try before buying at Wheelock Place.
The Sonos pop-up runs from 7 to 15 November on the ground floor of Wheelock Place. Visitors can complete an interactive quiz about what they listen to, what they watch and where they want better sound at home.
Those answers lead to personalised speaker recommendations and a guided visit to listening stations at the Level 3 flagship store. It is a chance to hear the options before committing—rather than discovering after delivery that the setup is more ambitious than the living room.
The dates to remember.
| Event | Dates | Where |
|---|---|---|
| Sonos pop-up | 7–15 November | Wheelock Place, ground floor |
| Super Brand Day and exclusive bundles | 9 November | Lazada Singapore |
| Sonos Upgrade Programme | 9–15 November | Wheelock pop-up and Level 3 flagship store |
| Lazada 11.11 campaign | 10 November, 8pm–13 November | Lazada Singapore |
The exclusive bundles, broader sale and upgrade programme have different windows, so timing the purchase matters as much as choosing the hardware.
For anyone already planning a Sonos purchase, the campaign offers several routes to a lower bill. Just check the voucher conditions and compare the final checkout price—not every deal is 40% off, and an impressive sound system should not require imaginary savings to justify it.
Sky Oh, Contributor
Sky's The Technovore's International Man of Mystery. He travels the world, enjoying the high life but still finds the time to write!
