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Fender Audio has arrived in Singapore, bringing the brand’s legendary sound heritage to a new generation of listeners with the launch of its ELIE portable speaker series and MIX headphones. Recognised on multiple “Best of CES 2026” lists by international media including Wirecutter (The New York Times), Rolling Stone and Billboard, these flagship products mark Fender Audio’s entry into the premium personal audio category.
Next-generation ELIE portable speakers.
The ELIE (Extremely Loud Infinitely Expressive) portable Bluetooth speaker series is designed to redefine what portable sound can do, combining sophisticated industrial design with advanced acoustic engineering. Available in two models, the ELIE 6 and ELIE 12, each speaker features integrated subwoofers and a groundbreaking Waves SOC implementation – the first of its kind in the world – to deliver powerful, distortion-free audio across a wide dynamic range.
By rethinking how Digital Signal Processors (DSPs) and System on a Chip (SOC) technologies work together inside the speaker architecture, ELIE achieves superior power efficiency, exceptional volume and acoustic precision that outperforms other portable speakers in similar sizes and classes.
Built for flexible, modern listening, ELIE speakers handle up to four simultaneous audio channels with minimal latency, allowing users to blend multiple sources with ease. Listeners can connect a Bluetooth device, smartphone or wireless microphone, add a wired input via XLR or 1/4″ cable, and integrate two additional wireless channels via compatible Fender Audio accessories. ELIE units can be configured in stereo for true left/right separation or synchronized in multi-mode to deliver cohesive sound throughout an entire space.
MIX modular headphones for modern lifestyles.
The MIX headphones bring a modular approach to contemporary music-lifestyle audio, evolving with the listener’s preferences, style and daily routines. The included FWD Tx USB-C transmitter supports lossless LHDC-V, low-latency LC3 and Auracast transmission, ensuring high-performance wireless audio across a wide range of devices.
MIX is powered by efficient 40 mm graphene drivers and enhanced with hybrid Active Noise Cancellation, dual microphones with Environmental Noise Cancellation, and extensive wired and wireless playback options to deliver clarity, authority and precision wherever you are. With up to 100 hours of battery life and modular components that can be replaced over time, MIX is built for listeners who expect more than playback – they expect potential.
A partnership rooted in innovation.
Fender Audio is a lifestyle and consumer electronics brand owned by Fender Musical Instruments Corporation (FMIC) and operated under license by Singapore-based Riffsound Pte. Ltd. Through this collaboration, Riffsound designs and manufactures a dedicated range of Fender Audio products that combine contemporary aesthetics, sophisticated engineering and premium sound quality for everyday use.
Following its APAC debut in Kuala Lumpur and Hong Kong, Fender Audio now brings the ELIE portable speaker series and MIX headphones to Singapore, giving local audiences the chance to experience its next-generation personal audio ecosystem first-hand.
“Fender Audio represents our commitment to building products that bring exceptional sound and intelligent design to everyday life. It was built to carry Fender’s sonic legacy into the future of listening,” said Mah Chernwei, CEO of Riffsound. “ELIE and MIX are built for how people listen today – portable, flexible and deeply personal. With ELIE and MIX, we’re bringing that same craftsmanship and tonal excellence to personal and portable audio, making iconic sound more accessible than ever.”
Pricing and availability in Singapore.
From April 2026, Singapore consumers will be able to purchase the ELIE 12 speaker at SGD 588, and the ELIE 6 speaker and MIX headphones at SGD 468 each. All three products will be available both online and in-store.
Fender Audio products will be sold through the following official channels in Singapore: Swee Lee (sweelee.com.sg), iStudio (istudiosg.com), Lazada (lazada.sg) and the official Fender Audio website at fenderaudio.com.
Sky Oh, Contributor
Sky's The Technovore's International Man of Mystery. He travels the world, enjoying the high life but still finds the time to write!
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