Sonos is back to elevate their brand!

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Sonos strengthens its roots as a connected sound system brand with the launch of two new essential speakers, Sonos Play and Sonos Era 100 SL, designed to deliver effortless sound throughout the home and beyond.

Sonos introduces Play and Era 100 SL.

Sonos announced Sonos Play™ and Sonos Era 100™ SL, two new speakers that sharpen the company’s focus on the Sonos system and make it easier than ever to start or expand whole‑home audio. Both speakers are tuned for powerful, room‑filling sound and are designed to grow with listeners over time, whether they begin with a single speaker or build out a multi‑room setup.

“Too much consumer tech replaces what people already own instead of building on it,” said Tom Conrad, Chief Executive Officer of Sonos. “We believe every new product should make your sound system better, not reset it. Sonos Play and Era 100 SL capture what Sonos does best: simple, approachable speakers on the surface that become deeply powerful when you connect them to the system behind them.”

Sonos Play: versatile at home, ready to go.

Sonos Play is the most versatile Sonos speaker yet, offering rich stereo sound and a design that feels at home on a shelf but is built to travel. At home, it connects over Wi‑Fi as part of the broader Sonos system, allowing listeners to group it with other speakers, create stereo pairs, and dock it on a Wireless Charging Base.

On the move, Sonos Play is designed for everyday carry with a removable utility loop, up to 24 hours of battery life and an IP67‑rated waterproof build that includes a built‑in power bank to top up a phone. For the first time, listeners can also group multiple Sonos speakers directly from a Bluetooth connection when they are away from home: connect Sonos Play to a phone, then press and hold Play/Pause on up to three additional Sonos Play or Move 2 speakers to sync them. Automatic Trueplay™ tuning continuously adjusts sound to suit each environment, while optimised power management and a replaceable battery support long‑term use.

Sonos Play works seamlessly with voice services, Spotify Connect, Apple AirPlay 2 and the Sonos app, so listeners can bring music, rooms and devices together in a single, unified experience.

Era 100 SL: a simpler way into Sonos.

Era 100 SL is a streamlined, mic‑free version of Sonos’ compact speaker that offers a more accessible entry point to the Sonos ecosystem. It delivers confident, room‑filling sound on its own and can easily be expanded into a wider system over time, whether that means adding a second speaker for stereo, bringing sound to additional rooms or integrating into a home cinema setup.

“We believe the first speaker you bring home should sound complete on its own, and then only get better as your Sonos system grows,” said Chris Kallai, Vice President of Product Creation at Sonos. “Sonos Play and Era 100 SL give people two clear paths to build the listening experience that suits how they live, while keeping it simple to add new rooms and new moments over time.”

Built to grow with every room.

Both Sonos Play and Era 100 SL are designed to live inside a broader Sonos experience that continues to evolve. Listeners can enjoy music, podcasts, TV and movies in any room with access to more than 100 streaming services, their preferred voice assistants and flexible Wi‑Fi or Bluetooth listening, indoors or out.

Ongoing platform updates, expanding compatibility and cross‑generation product support mean a Sonos system is built to evolve rather than be replaced. Developed in collaboration with industry partners and informed by feedback from the Sonos community, the system is designed for long‑term listening and investment.

As with all Sonos speakers, Sonos Play and Era 100 SL were tuned with the Sonos Soundboard—a collective of leaders across music, film and other creative fields—to ensure that sound remains faithful to the artist’s intent.

Pricing, availability and pre‑orders in Singapore.

Sonos Play (S$549) and Sonos Era 100 SL (S$349) will be available on shelves from 7 April 2026. Pre‑orders open on 10 March 2026 at TCAcoustic.asia, the Sonos Flagship Store at Wheelock Place, and Sonos official stores on Lazada, Shopee and other authorised retailers.

For in‑person pre‑orders and a first listen, customers can visit the Sonos Pop‑up at Wheelock Place from 11 to 22 March 2026, or the IT Show at Suntec from 12 to 15 March 2026.