In an effort to get to know their Singapore fans better, Spanish football club FC Barcelona has teamed up with TikTok, the world’s leading short video platform, to kickstart the #BarcelonaChallenge in Singapore.
From now till 10 August, you can show your love for the football team by uploading videos of yourselves with the hashtag #BarcelonaChallenge while wearing a Barça jersey or anything in the blaugrana (red and blue) colors. So get creative! 5 of the most creative videos will stand a chance to win the coveted official FC Barcelona jerseys.
As stated in the press release, Doreen Tan, Tiktok’s User and Content Operations Manager, TikTok is excited about its partnership with FC Barcelona that has such a huge fanbase in Southeast Asia and the rest of the world. TikTok is happy to provide a platform for local football fans to engage with their favourite team.
“TikTok has a strong international footprint that empowers creation and interaction, making it the ideal platform for sport teams to interact with their fans and engage with new audiences,” she added.
FC Barcelona also isn’t the first one to join TikTok in order to interact with their fans and post fun and entertaining content for them. Other football clubs like Liverpool FC, Borussia Dortmund and Inter Milan have all launched official accounts on the platform.
Kicking off the #BarcelonaChallenge, four FC Barcelona players so far have already uploaded their videos while wearing the Barça jersey. They are Riqui Puig, Ousmane Dembélé, Jean-Clair Todibo and Carles Aleñá. So far, the videos have garnered a collective of over 129k likes and 900 comments.
Now, what are you waiting for? Sport the team’s colours and start filming!
Need video ideas? Here are some suggestions:
1. Show off your fancy footwork
2. Juggle a football
3. Share your experience of watching FC Barcelona play live
4. Declare your love for the team — in Spanish!
5. Do a fun dance
Good luck, Barça fans! Looking forward to see your videos!